April 20,2021

Amazon's role in changing e-commerce packaging

Lisa Pierce

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Full Episode

Transcript

during the last couple of years, a lot of the brands have been realizing that e commerce is a new channel that they need to design. Packaging is very specifically for this channel, and Amazon has been leading in this area because as a major e commerce retailer, they're the ones who have been trying to make some packages work for um shipping to consumers in the small parcel environment um that maybe don't really work all that well, and and Amazon does some alterations to a package to get it to ship direct to consumer, as they do, they're gonna charge the vendor back for it. So it's kind of just the evolution of e commerce packaging that um brand owners are starting to design packages specifically for this type of shipment

Thanks,
George