I guess two ways to two parts to an Amazon valuation of FDA brand you've got. On the one hand, you've got the sort of core financials. So you've got things you're looking at. The year on year growth of the business. Year on year revenue growth, you've got the profitability of the brand. So things like what we call the SD margin which is basically your net profit. But then you put an ad backs so things like, any kind of ad hoc spend that you've done throughout the year. You can add that back in, and that's essentially your SD margin and that, again, the highlight is the more valuable. And I guess, high multiple that will attract. And then there's things like, the age of the business. Typically, we love to look at businesses that have some historic ALS that we can go off. So ideally, that's between, maybe 2 to 4 years. That's the sweet spot Anything younger than that Say, a year or even, we looked at businesses under a year old. There's just not enough history to see. And I'm sure you'd agree. You as a It's helpful for us to see, like what a queue for looks like for a business or at least a couple of coupons, Just to understand how the business owners, been able to manage the brand during those hectic times. And then, on the other hand, you've got the Amazon perspective. So and again, this really varies from Biota buyer, and this is just not. I guess I can give you my Marv you, which is that we love basically all categories then things like, having obviously fantastic reviews. It's really helpful to have what we call a really strong review mode and a differentiated product we love products and brands, which where the customer reviews are really, that they tap into something quite unique about the product that makes it different. And again like when we're doing due diligence on a brand, will, spend hours just trawling through reviews and just looking across there, and we bucket the reviews based on, the various product features and we come away understanding. These are the key three things that are clearly what customers love about the brand and then we check across other the other guest page one to do these other products have that. And if they do and that's awesome, and then they've got something unique there
Thanks,
George
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