It started out where Amazon wasn't really a platform. Where that was it wasn't possible. Really? There wasn't that much opportunity to tell your story. You could, um you could put image imagery. I mean, there, there, they don't even want you to have infographics on your imagery right there. So now they're giving us opportunities, right? With the brand store pages with a plus content with all these different places, you know, video ads, all these different places where we can do story now. So I think in the beginning of Amazon, it was before it became sort of a mature, uh, e commerce play. It was it was kind of a product place. It was a product, right? Skewed by skew. Right. So I think that's sort of how this business model, um, came to be. And so that's what you know. Now that we're moving in a mature, more mature phase, I think there's a lot of opportunity
Thanks,
George
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