March 01,2021

Advice on making good punchlines and titles

Tom Reid

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Full Episode

Transcript

So the headline needs toe spark. Curiosity s O. What I normally do is if I'm trying to think of something. I just put something really random in there, and it's normal, like a question on. Just so it kind of just like, kind of knock someone off their kind of normal kind of how they're browsing, how they're viewing that kind of email. They think, What's this on? That's all you need to do that with that subject line. It doesn't even need to be really relevant, really. It just needs to get them to open that email on. Then when you actually get because that's half the battle at the end of the day on, then when you actually get them inside your email, then the copy doesn't need to be fancy. It could just be really just short sentences, choppy sentences on if anyone's actually struggling of how to write copy. I strongly advise reading like the Jack Reacher books. I've just started reading them now. I'm not saying that fiction, but you read that first opening chapter of, Like a Jack Reacher book. It really short, sharp sentences on. That's how you need to structure your copy when you're writing anything, whether you're writing emails, Facebook ads, um, copy on your website. Whatever the case may be, it just needs to really be short and punchy and just make sure that people just stay engaged with it.

Thanks,
George