Yeah, I mean, but what's and always, I think one of the biggest challenges that I have with talking to the brands I work with is that we, a lot of these brands weren't built from starting on amazon, so they weren't selling a few quid a day on amazon which suddenly scaled up and then they were like actually we've got a business here, we can roll out, we could go to we could go to another e commerce platform, we could go to another market but it didn't grow. Concentric out of amazon. Amazon has been an afterthought. So when you build a business that has a team of people and has a channel like sanitary shop fire away. You know your own that you know a lot more of the margin. Yeah. And um yeah amazon kind of has eaten into that margin because you're sort of expected to offer free shipping now and all those other things. But when when you're looking, when you go to amazon with, with your product that you sort of can sell direct to consumer and such to make a profit, um you go thomason and it's like, oh, that's just the margins are tight. You know, we're going to have, we're going to have to scale incredibly quickly. And, and, and, and so for a lot of brands that I've worked with, it's about understanding that making sure we're clear on the reality of, you know, what, what's possible on amazon because if you, for example, if you're in the food and beverage space, right, the margins are just really tight. I think your actual, Because the cost of goods relative to the sale prices tends to be a lot higher than if you're selling a plastic phone case, right? Which you can jazz up and make a 10 x mark up But, and then you go to amazon and suddenly it's like maybe, you know, you know, sometimes single figure percentage point profit, you know, sometimes a bit more. And then they're like, well, so they need to be, you know, they need to be doing 2025 grand a month in sales to justify maybe having an agency and taking a little bit of profit from that. Um and then there's getting, getting to that point a lot of investment and then does it stay for long term? So it's just understanding what the objective is of amazon for a brand, what do they actually want from it? Is it just to get more, more products in people's hands, more people to try. It is it is it just a giant Drinks tasting platform that allows people to surround because and what what I, what I love to show to these guys is like look 80 of your sales. Uh this this month came from people that were searching for a generic thing like you know, healthy, healthy tonic water, you know, and that's quite cool because so if you've you've persuaded that person who had no idea to buy your products in short period of time with that, that's really powerful I think.
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