One would be properly in advertising. And I'm in a fortunate position where there's a team I can ask to do that for me and I don't need to pay the £1000 a month like some of these large raises is charged. Probably bring in house. But why would be looking to do is spend money so as soon as that product launches, I am attacking it aggressively with the theory that I'm happy to lose money in the beginning, or even break even to lose money in the beginning just so I can get that flywheel ramped up as soon as possible. Because every dollar that I'm making now is gonna make me a lot more later on. I want to build up that relevance as soon as possible. And I'm happy to lose money and sink money into it to begin with. Just so is I can get ramped up very quickly fire the rankings as quickly as possible. And go well, it's I've made a two grand loss this month so far on my product which is fine because I'm now ranked on page one for two of my target search terms and because I've done my marketing correct. I've collected 300 emails for argument's sake, of potential other customers.
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