what's your lifetime value of one individual customer? It could be 10 15 times the amount of that sale and you go - here you go competitor. Are you seeing that quite a lot as well. Like when you're studying competition, you seeing them leaving the back door open quite a lot. Uh, no. I think the top competitors are really, really, really sharp. And, supplements, you know, you see a lot of, um, I see one. So there's there's fish oil. There's, like, higher quality. Um, then there's, like, a second tier where I see they're probably I would give him a 75% in quality, and then you've got, like, the lowest cheapest brands, which probably every American at least if they saw the logo, they're like, I've seen that before, and, those lower I don't want I don't want to, like, diss them, it's just lower quality. It's not bad quality. Um, you see them, like with tons of coupons and because I know what the cost per click is generally speaking for a lot of these top spots like they're losing money on those sales. But, you know, someone gets that 25% off thing and they subscribe and save than they get that extra 5% because they've got so many out others. You know, the top brands understand that, and, you know,and consumable brands, so
Thanks,
George
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