A plus content is not going to change a conversion rate by 20% right? It is not. Will it build it? Build your brand? Will it help your conversion rate by a few points? Yes. So the question is, for every skew you have in your portfolio. How do you decide? When am I going to do what? Which piece am I going to do? So you got to start from the beginning. You gotta I mean, if I if I look at one of my skews, let's say it's skew number 79. I haven't looked at it for months, right? I have a team. I have looked. I look and I'm like, You know what? That main image isn't that great. And I'm so I'm not gonna worry about a plus until we really dial in the main image, because that's more important. You're without the session. No one's going to see your A plus, so you've got to really think through that process. That's the only I know. It's a vague answer, but that's really my answer is you. You need to figure out for each skew. What is what is that? What is the next thing that you need to take? You know, what's the next next move
Thanks,
George
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