it's more about prioritization and opportunity cost. And it is about yet this is important and this is important and this is important. But you can only do five things. You can't do 50. So what are those five things? And for a lot of brands, those five things still need to be uh It's not like the most exciting answer, but they still need to be making sure all your product is in stock, making sure your detail pages look good. Making sure twit things or Twister properly making sure you know you're defending your brand and then running Incremental ROI positive advertising like some of these, um, kind of easy to talk about, but still potentially hard to actually do the right way, things that are really critical of the foundation of the business.
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