Amazon Basics top of page 1 for search term "fan" during UK heatwave. Jungle Scout has this fan doing £240k over the last 30-days. Second only to brand "Generic" doing £350k. I personally know the previous top-selling fan seller in the UK. This reinforces that it's impossible to just rely on price when Amazon or China is a potential competitor. Sidenote: see how shit Amazon's A+ is though.
You cannot rely on a machine to run your Amazon ads on its own. I've said this several times to people in the last week. Here is an example why. Another thought, a machine doesn't sit in the meeting room with you. It needs someone that does in order to operate it effectively.
Amazon advertising grows from 7.8% to 10.3% (2019 vs. 2020). This is as a % of the total ad spending in the US. Giving Amazon's continue dominance and fierce expansion I predict that the budgets will shift further into their hands. Over Facebook and Google. As always, don't have a single point of failure though. You still need to diversify your traffic streams.
Apple launched on Amazon Australia. Here is my full review. I look at their main images, A+ content, and storefronts.
A 63% increase in trademark applications YoY (US Figures). Most of these are nothing. They're not your traditional brand. Something that occupies space in the head of a consumer. They're a tick box to get brand registry and throw up some products that'll probably end up in landfill 12-months after purchase. "Amazon destroys 100k+ items a week in one FC".
Gordon led the grocery category at Amazon Brazil. [Listen: Apple,Website]. If you're looking at emerging Amazon marketplaces or you're a consumables seller, you'll love this.
How to use shadows with your lifestyle shots. Our content of the week focused on this small detail. Here are some examples to get you thinking.
This unboxing invokes an emotion for me. [United Sodas]. I think this would make an excellent beer experience, or win. As you move up the colours the strength increases and flavours change. Sorry, I've just got into IPA's during Sydney's latest lockdown and funky bev's are on my mind.
Amazon advertising monthly learnings. We'll be releasing our second advertising newsletter on Monday. Read the first here. It's the same format as this email but focuses on Amazon ads. You can get it in your inbox by subscribing here.