My most common question. “What’s the biggest threat to an Amazon business“, and this is the best answer I’ve had so far on the podcast.
EU sellers represent a tiny part of US sales, and few US sellers are doing well in Europe. Chinese sellers are the only ones doing well across the board. In my opinion, I think given the competitiveness in the US, it’s clear there’s still vast opportunity in Europe. Particularly given many EU sellers are unprofessional according to local experts.
Amazon blocking ads. Amazon won’t let some of its own large competitors buy sponsored-product ads tied to searches for Amazon’s own devices, such as Fire TV, Echo Show and Ring Doorbell, according to some Amazon employees. Prime Day is going to be on the 13th and 14th of October this year
If you’ve got slow-moving inventory in an Amazon warehouse right now, get it out. With the impending hockey stick season 1 week away, I highly advise you to clear out the shit and send in the top sellers.
Spend time reviewing your store insights. There is great data available that can help shape your ongoing strategies. It might be that Sponsored Brand ads are much more successful when sending to your store than sending to a landing page. If you don’t look at the numbers, you don’t know.
Amazon updated buyer-seller messaging. You can still ask for feedback but there are a few things you cannot do. Here’s a short PDF on what you need to know.
🙋 ➝ Amazon advertising management
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