I've got a lot of advertising learnings this week, but I'm leaving them for the team's ads email on Monday. Subscribe to that here.
If you haven't already, make sure you add email@example.com to your email contacts. We've had subscribers not receiving since we made the change.
Use Amazon to acquire customers. Smart brands leverage Amazon's household penetration and insane conversion rates, to capture customers. Cupshe implemented this beautifully. [Article]. You MUST see Amazon as an acquisition channel, not just a sales channel.
Spend more time on Amazon ads and you will win. Ultimately, Amazon ppc experts who work at agencies just spend more time doing their job for brands. They learn more, they share learnings, and they invest time and resources to help you succeed. [Post].
Starbucks cards have more money on them than most US banks. $1.6 billion. My point, and I will bring this back to Amazon, is the immense power in customer trust. Trust compounds over time. To achieve sustainable success you must have a strong presence across platforms, work your email list, engage with your followers, and provide a great service. [Article].
7-steps to improve your open rates. If you're stupid and you don't have an email list yet, ignore this. Countless Amazon brands don't, but you really must. It's another few metres on your moat. Plus, if you're wet for aggregators it'll make you worth more. [Open].
The power of infographics. [Example]. Note: not allowed on Amazon.
Nike closes for a week for a mental health break. My question: do you ever see Amazon doing something like this? My answer: no. Their new leadership principles are bollocks, IMO. [Nike].
Paramount packaging making my knees weak. [Paramount]. Your packaging is an opportunity to connect with your customers. QR code adoption is making this more streamlined.
Chris Kirby taught me about using customers to get ideas. [Old Pod]. ManiLife peanut butter has also smashed this, accompanied here by a lovely lifestyle shot.
How brands can improve their content. A few simple steps. Explained by Isaac Goode, creative lead at Wild Cosmetics. [Listen].
Amazon using Insta ads if you're a top seller. [Ad]. Warning: contains strong language. No idea how this actually got signed off. Shows how they've just got AI doing it all.