Machine vs. human. Amazon ads are getting really complex. As that happens, more data becomes available. Making it harder to understand and make well-informed decisions. Tool providers tell you they'll do it all. Plug and play. But it's widely agreed that this isn't possible right now. Hybrid is suggested, but I feel this only works once you're either a) spending over a certain amount or b) have a bigger inventory. My post has some good comments for you. [Post].
Fake reviews lower your sales rank. If Amazon detects foul play you will be punished. So don't do this. If a handful of you reply asking me, I'll gladly upload a video with some review strategies.
White packaging doesn't work. The "eyes vs. buys" index by Vizit/Profitero reinforces something we probably already thought. Torres are struggling in the UK crisp category, despite actually looking pretty fresh. Pop chips are deemed to have better content (according to the study) but aren't getting the sales rank. Kettle are the same, popping nicely but not getting the rank. See how the Kettle white pack blends in so much though. I'd like to see Pringles trying to chop their image in half to fill the white space more.
Images with faces don't work? Top granola bar images don't have people's faces in them. Cropping heads for the win. I think people may struggle to associate with a particular face, particularly a model's face.
Amusing influencer content. It's original. Leaning into the influencer space to generate fresh ideas is advised. Customers want to enjoy a brand. These small "transactions" with your content have marginal gains. It makes them sticky. [Ithaca].
Product evolution. Listening to feedback is crucial for you to drive lifetime value. Lifetime value is essential to be sustainable. Infuze nail it by fixing a customer complaint and then showcasing it with a 5-second video. Their demo video is v compelling too.
Game-changing packaging redesign. Check out the last image here. They won an award as well. If you're feeling limp about your packaging, your customer probably is too. Time for a revamp?
Average CPC from $0.48 to $1.06. Amazon sponsored ads ARE GETTING MORE EXPENSIVE. You've got to do 2 things. 1) Work harder at it. Sweeping statement but essentially true. 2) Convert more. 1) Have us work harder for you. 2) Have us improve your conversion.
Cheap lifestyle shot. But it does the job. If you are really strapped for cash. If you have some budget though, I do massively encourage you invest in that photographer. Massively encourage.
Amazon post to storefront. Free traffic for your storefront. Storefronts do not have competitors on. So it's like free traffic to an advanced A+ page if your strategy is right. That's insane. [Post].