The best negative review ever? I think so. If people love you or your company, then they can accept your shortcomings. If you have great shampoo products and you introduce an oil, that oil may not work for everyone, but they might not blame you for it. IF you educate them well and you build a strong connection with them. [Review].
My detail pages convert at 15%. You might be happy with this. But flip it on its head. 85% of visitors don't buy from you. If you want to separate yourself from your competitors, look to answer the questions and solve the problems your customers have. It all comes down to solving their problem. After that, it's then finding the MOST relevant traffic. [Adam's Post].
When to make a keyword negative. It depends. Ultimately it comes down to what is your target customer acquisition cost (CAC). If you know your maximum CAC, you can match this with your conversion rate to gauge what your maximum number of clicks at a search term is before you decide it's no longer worth it.
Man with one GCSE owns £17m business. I've been pestering Wayne Starkey of The Skinny Food Co to come on my podcast for a while. His story is pretty cool here in The Mirror. I'm looking forward to unraveling his strategy in the coming weeks. Keep an eye out.
User-generated content for Amazon ads. This has been a thing for social advertising for a while now. Amazon creators are just a little bit slower tbh. Now we have more freedom with custom creatives, let's put our customers at the forefront of some campaigns. [Example].
Increase your listing conversion rate using Amazon ads. [Strategy].
Coke is bullying Pepsi. Remember when two bullies in the playground would have it out to become the top bully? Nah, me neither. But Cokes whipping of Pepsi is great. Note: this won't work for everyone and you don't want to get into a pointless battle. Choose them wisely.
Sponsored video appearing in different locations in SERP. Over the last few months it's moved around a lot. Sometimes it is at the bottom, sometimes nearer the top. This will impact the performance. Always have a look to see where you are appearing as that info influences decision making.
The power of repetition. Pri & Lu have taken over the "Content of the Week" selection and my golly gosh they are so much better than me at this job. Here are the last two: #26 and #25 and #24.
Amazon expands same-day delivery. Can now shop up to 3 million items on Amazon.com, then receive orders in only a few hours. They're using "mini-fulfilment centres" to achieve this. I think this trend is emerging where customers expect basic items super-fast. A great opportunity if you sell such items to jump on new schemes and please don't ever turn down a beta. [Article].