Maximise new to brand customers with ads. Not all orders are equal. Paying close attention to NTB data is important. It helps gauge if you're growing your customer base. Rather than relying on repeat. You can now adjust your bidding strategy based on who is searching. An existing or a new customer. [NTB].
Best Amazon advertising software. This annual post is always valuable. 2 callouts. Pacvue is popular. But more importantly, 80% of "experts" still work with their hands. Not relying on software. We, for instance, don't use software at all right now and our results are very good for clients. It also means we don't have to charge an extra % to the client (most software charges a %, you pay for it). [Software].
Keyword suggestions. You can now sort them by clicks, conversions, and sales. You can also see impression share and impression rank. It just allows you to be more granular. With ads you're continuously looking for new keywords (opportunities), that long-tail list should grow weekly/monthly. [Follow Prem].
Amazon gift giving. This is so much easier. Send gifts without needing a person's address. Just email/phone works. An example of customer-centricity. Really thinking about each and every small problem. Then solving it.
Fat Face packaging inspo. Invoke an emotion with your packaging. But also be smart. Customers care more and more about being green. I'd prefer to repeatedly drop the 82 items I'm manually carrying home rather than use a bag nowadays. Tap into that. Fat Face bag converted into wrapping paper.
Buyer decision making process. A perfect step by step of what your customers go through. Reverse engineer this for each of your products and create an SOP that you can follow going forwards. When we create content, this is exactly how we think about it. [Josh].
Recycle your content. When I urge you to run a photo shoot, it's because I know you're not just using that content for A+. You can reuse it. Across all platforms. To great effect. With infinite ROI. The same goes with user generated content. But when recycling, make sure it doesn't look shit.
Nice branding. Hippies that like to drink. I'm joking. Kombucha can be for everyone, this new brand has thrown some booze into their mix and I for one enjoy their can. [Happy J's].
Improve your product feedback. Max is a smart guy. Peelaways are waterproof bed sheets for those in care. He's been in to multiple care homes and got feedback from the caregivers there. That ongoing feedback from those who truly understand what the product needs to be is invaluable. [Peelaway].