Before and after lifestyle ads. One of the best things about reviews is social proof. People see a result on someone else and believe they too can achieve that result. If we can bring these feelings into our ads then it will encourage our click-through and conversion rates. [Example]. [Other lifestyle example].
Drive CTR on Amazon with these 7 main image tips. [Tips]. The comments section is particularly useful. You can now include 4:5 image ratios and they look outstanding on mobile.
Swipe images on Amazon SERP. Why it took Amazon so long to implement this is beside me. This reinforces the importance of a strong first second and third image. You must solve customers problems in those images. [How it looks].
Amazon aggregators are bad news long-term. [Video]. This one upset a few people at Thrasio. Which I, of course, enjoyed. Ultimately, this is just me not liking monopolies in business. Or to flip it around, I love to see small brands terrorising big.
71% of Twitch users are under 34. 70% are male. If your target is this demographic then it's a good idea to start experimenting with Twitch ads. We've already started. Not much data (clicks) yet but it's early days. [Data].
UK will see ad spend grow 18.2% to £27.7bn in 2021. The fastest ad spend increase on record. [Data].
Sponsored video ad to storefront. Amazon are pushing storefronts hard. They want brands to be brands on the platform. We've seen this over the last 12-months. This new feature reinforces it, as you can drive video ads over to the storefront. I don't know why people are still waiting to utilise this ad type.
1-million free impressions. Dude Wipes are cute with what they're doing. It's working. Here's a great example of how you can jump on small opportunities and a) get free traffic b) build relationships with people of influence. [Example].
China to America container $17k. I'm having more and more discussions with brands struggling with container prices. There isn't always another option. But it does encourage us to think about bringing your supplier closer. Other benefits include speed, which Amazon loves, as you go OOS less. [Post].
Amazon department stores? Rick Watson has a nice summary on this, he's a smart guy, so I'll let him talk for me. [Rick]. It's largely going to add a new dimension on the data they already have on you/us. Imagine "hover time" as a metric in a hummus section. Also, imagine push notifications via the app based on where you hovered. Data is truly king, it's why Facebook ads were so good. But Amazon is obsessive and this opens up a whole new world for them, and for advertising.
I also recorded a 20-minute deep dive. Everything you need for a great Amazon storefront. It's loading into the Facebook group at the moment and will be on the podcast shortly after.