Promotions and vouchers are a good idea. Breakdown as to why. Driving higher click-through rates alone are worth it IMO. But, it all starts with having margin to play with and understanding the long-term play.
Make-up brush sets surge. A 9,548% increase in searches YoY in July [data]. If you are going to experience a positive impact from things reopening, perhaps consider adjusting your ad strategy accordingly, because your competition may still have everything dialled down.
Amazon listing improvement recommendations. You will see this in your ads console going forward. It makes sense. A better listing, means better conversion, meaning better ad success. Their recommendations are surface level. Don't get excited. This is much better. Launchpod Academy was once paid for but now I've made all the courses free. Go wild.
Destroy big brands with Amazon ads. This example from Luxshield vs. 3M is a thing of beauty. There will always be opportunities to play offensive with your advertising and go after competitor keywords or ASINs. Your experiments are neverending.
Competitor benchmarking with Amazon ads. The sponsored brand category benchmark report will show how your ad success compares to the rest of the category. Is your ACOS actually high, or is it performing well in comparison. These insights are invaluable when thinking about optimisations.
Amazon Q2 earnings rock share price but Advertising sales up by 83%!! [Bloomberg]. FYI over the next 6-months, your CPC will likely go up. More money being spent does equal more money for that click. Reinforcing the importance of conversion rates.
Our ads team had 11 big callouts last month. Here is the second edition of our advertising monthly email.
Custom images on sponsored display ads. Thanks, Elizabeth. This is why the investment you make in your creatives actually has a stronger ROI than you think. Because you can repurpose ads and content for different platforms. Utilising custom images will help drive CTR and likely conversion rate as they're more buttered up.