Older ad campaigns work better than new ones - sweeping statement I know. But useful to know when creating Prime Day related campaigns. Get them started earlier so they’ve already got some data. We’ve been creating them over the last week to ensure we can have a specific strategy for those campaigns, separate from the others. By the time Prime Day comes, 21-22 June, we already got data to work with.
🙋 ➝ Amazon advertising management
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