10 secrets 7-figure sellers know about Amazon content. That 5-figure sellers don't know. Content is the core of your brand when it comes to the Mountain Strategy. This should help. [Post].
New Amazon ppc metrics to be aware of. "Top of search impression share". Metrics like this allow us to move away from the ACOS obsession as we look at awareness objectives. [Example].
Amazon offers free ad help. I'd just ignore this, to be honest. [Link]. As I discussed last week, during my radical proposal to Amazon that resulted in many Amazonian's DMing me, Amazon don' know much about Amazon. So don't ask Amazon for help about Amazon. [That post].
We had a huge drop in ad conversion rate. Here's a little breakdown of what to do and why this may happen.
Get more videos on your detail page. One tip that Aaron Moore shared on this week's podcast. [Listen]. It's completely free and anyone can do it.
Orchid Flower will be the next colour trend. Honestly, I had no idea about this. But enjoy the array of ideas of how you can include it if you're "trendy".
This is a great lifestyle image. Remember, lifestyles are designed to future pace the customer. So they experience having your product before they have it. They get the endorphin hit. This endorphin hit encourages them to want to purchase. They're really powerful! [Example].
Get more from AVS. I don't believe small to medium size brands should be vendors. It's for those doing more than 500k a month in my opinion. Regardless of that, if you are a vendor this post my good mate Martin (ex vendor manager) will be very helpful.
Get creative with your packaging. It doesn't need to be boring. You have a huge opportunity to tell someone more about you, as a brand, with this bit of real estate. If it doesn't break the bank it's surely worth the experiement? [Example].
Selective Distribution Agreements. SDA's for short. I've never heard of this term but I knew the concept. This essentially stops distributors going onto Amazon, competing against you, and causing a real headache. If you have experienced this issue, then consider such an agreement.
Amazon shut 50,000 Chinese stores. [News]. Amazon is doing something about fake reviews but I wonder if it's cut off one head and two more appear?
38.89% of you opened last week's email. A record. I just wanted to say thank you.