As Mies van der Rohe would say: “less is more”.
Looks like a pretty obvious way to tell things about your product… but is obvious a bad thing?
In this content of the week, we have examples of how you can choose one thing at a time to tell your customer. Sometimes it's not even the reason why your product is different, but maybe something that everyone thinks the customer know, but he actually does not.
Like when Don Draper (Mad Men) showed to us when creating Lucky Strike “new” campaign: “Lucky Strike: it’s toasted”. The irony here is that almost every tobacco in those days were toasted, the industry just haven't told the customer.
Tell us something about your product that we don’t know yet, in a very direct and clean way. Sometimes, it's best to keep it simple.
Pri & Lu.
🙋 ➝ Amazon advertising management
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