Definitely a local person who understands the market. Eso in Brazil, we've got a guy who's for the last 13 or 14 years he's been running big media agencies in in Latin America. Um, just because I would have no idea what you know, what the Brazilian market was, how consumers shop. You know what if the price driven, if their promotion driven, If their quality driven because it changes so often like you. Look at the you look at the number, the population in some of the some of the regions like Southeast Asia, etcetera on the opportunity looks enormous. And then you look at the the A S P in some of those countries, and you think, Well, it's definitely not enormous for Louis Vuitton. It's maybe enormous for a brand that's got a price play. So I guess that's the bit that slightly slows down in our international world domination plan. It's always about finding finding the right person to start it, because it's easy toe to kind of build up a team around someone. That's that's experience that has that knowledge. But yeah, wherever possible, even with like, people are doing Italian content. We try and have them based in Italy, because again, it's not just about writing in Italian, it's about knowing or if I'm going to buy that Ah, pots and pans kick. Oh, this is how I would stop for it rather than just literally translating the content.
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