Why you are need to be focused on building an actual brand, right? It's it's the most. It's the key ingredient to whether or not you're gonna make it to whether or not a consumer actually cares about your brand and what and how it makes them feel when they see it. When they touch it when they eat it, that is the most important thing. It won't matter if they come out with an Amazon puff right. It wouldn't matter because they know the story is different. They know it's just an Amazon product. They don't know. What is that mean? Is there feeling behind that? Or is I'm buying I one or Garance because that guy Mark is so passionate about this thing, right? That's what they remind, you know, And that's and that's important, man. People got to stay focused on that build a brand. You're building a brand.
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