So, bizarrely with the automation, I think what a lot of people are utilizing it for is to essentially, how can they fast track processes right. And I think some people particularly smaller sellers are coming on expecting these tools to be the answers to their problems. Is that something you're seeing a lot from customers. They're going okay, right. I'm just gonna plug this tool in, and, it's gonna give me results Yes, we see that. Definitely see that. But actually what? Yeah, they don't do their homework. So, actually, they do the second step before the first one. They don't get the products right. They don't have a strategy. What do they want to accomplish with Amazon PPC? They have so many strategies that you can run your ads for product launch, self defense, attack your competitors or just drive more sales profitable. We have so many customers, sadly, or people that reach out, stood out to us and say, Okay, I have don't have a clue. I have some products here. They're decent, so just plug it in. It works, but it could work so much better if you just take a step back, think about your goals and invest more in your product listing first, because the better the conversion rate on your product detail page, the better the advertising and so on and so on.
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