What do you think? The biggest threat to an Amazon businesses right now? Or brand operating on Amazon, if you will. I guess I would say to so one Is China knocking them off? Okay, so this already happened with a couple of my clients, and again, that's why I go back to my first question of use a manufacturing. It's a little bit tougher, um, to to knock off, maybe. Ah, skincare product or hair care product? Um, in China, Um, maybe not. I don't know. That's debatable, but China is definitely going to try. People in China are gonna try to undercut you, especially if you're getting your products from China. You may just have your own manufacturer try to undercut you and sell in the US if your margins are insanely great, right? Um, the other thing threat to Amazon sellers is Amazon itself. Just being pigeonholed in that one platform and not also selling on walmart dot com and eBay and your own Shopify store. Don't just get stuck in just being on Amazon. Try to diversify and have multi sales channels to have your sales come in from, and so that you can try toe own more of your customer data because if all your customers or just Amazons customers and they're not yours, meaning like they don't buy from your shop. If I store you don't have their email address, you have no way to reach them, you know, then your business isn't super valuable, and it's hard to even call it your business. Really? Because it's kind of Amazon business, those Air Amazons customers.
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