Looking at it from, you know, competitive keyword perspective. If I sell, you know, a metal straw from the keyword metal straws probably going to be much more expensive and a little bit more of an awareness play because it's more broad. So consumers typing that in is going to be over saturated with all these products and ads. But if you look at some your long tail keywords are a little bit less competitive and extremely aligned with your product, maybe it's you know of metal straw for a certain type of bottle or a metal straw that is, has the rubber tip with it. Once you get you know, more niche on your targeting, you're going to get into that purchase intent phase just like you mentioned where you know, 100%. What they're typing is a line with your product?
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