Change is a constant right, like that is the one thing that every company should think about, that there's always going to be massive change. And I think what my time at Amazon really taught me is that Amazon positioned itself from the very beginning to be able to manage change because they are incredibly obsessed and the reason they use that word obsessed because it is an obsession with the customer and inventing on behalf of the customer. So if you take that, you anticipate what does the customer want and in the pandemic world, I can't get in my car. I don't want to risk going to the store. So how do I get what I want online? But it goes deeper than that, like what kind of experience with the customer want. And I think as you're going through that it's really a mind shift because every company says we're all about the customer. I think what Amazon does, which is different, is they're all about the customer, even when it is hard, even when it's expensive, right? It's not just about the customer when it's convenient, and I think that shift is really hard to do. It is what separates Amazon and companies that have that kind of customer obsession from others who struggle with how do they keep up with the constant change in customer demand and customer needs.
🙋 ➝ Amazon advertising management
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