I completely agree. Like, it sounds like you shouted back at me what I've been shouting out for for a long period off China isn't able to be coming. I know 75% of new salads last year with Chinese those air intelligent apartment with Chinese manufacturers and they're going at it together rather than going what's the best price you can do it. Our price as a company, whether it's us and UK parting with a Chinese partner of some capacity, that's intelligent. But the Chinese were going direct, also intelligent, but in my opinion, and it is an opinion, I think the Chinese manufacturers are 2 to 3 plus years, a way of understanding how to market brands or Western societies. And as a result of that, like there's a reason why you exist in your in L. A. On you're leading from the kind of the front off content because you understand it. You kind of boots on the ground. It makes absolute sense. You can resonate with the people there. You know what they want. You know how our brand is a level up, a supposed to level down. It's going to take a long time for the Chinese to get there. Does it eat into Amazon's algorithm? Low prices? Absolutely. But for sustainability, I always lean back to brand because there's always gonna be someone cheaper who's willing to make it a cent cheaper, 10 cents cheaper, whatever. And then it just arose. Margin units, stupid. All the game. When no one's making any profit on you can play that game with them but for sustainable success. For your first question, you wanna be a building that brand mode, which comes back to having a brand, the kind of story throughout. Um, so, yeah, you kind of you nailed it there in the Chinese. Must be scaring everybody.
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