The third party, um, business model is diminishing. You know the problem. The profit margin on the third party business model has gone to the point where it's no longer sustainable. And so at that point, it just became a a point of view. Phil, from marketing has to start working on on Walmart because otherwise, you know, we're not gonna make you know our profits this quarter, you know, are no. We have to start an agency business model because the third party just isn't cutting what we need any more for growth. And so it was a requirement of our growth. Who's requirement of survival? Almost two. To diversify into these other other marketplaces, including software agency, Yeah, warehousing that time.
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