I think that there's a big gap in the knowledge when we typically audit like large vendor accounts, and some of the larger agencies have worked with, um, it's just let's start one manual campaign throwing 200 keywords its branded It's non branded. It's category. They aren't negating the appropriate terms. They are cleaning up the structure because it's going to be successful regardless because, like you said, sponsored products are extremely organic looking. The majority of consumers probably don't realize how that advertising type works because it looks like a regular listing and the algorithm so good, it looks like all the other organic products.
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