Now, a good way to do this is simply categorize and you can categorize, but all manner of things. But one way, I like to think of it. Um, is the different types of customers you've got coming on or coming to your page, perhaps they're categorized by pain point or by problems. Ultimately though, we're usually shopping because we've got a problem and a looking for a solution. So what common traits your customers have? Right. And an example would be, you know, a dentist product. I should really know what category this is that we've just taken on a new client and this niche, but let's say dentist product brand may have prospects with bad breath as well as prospects with sensitive teeth. So these are two pain points. So what you'd look to do is direct storefront traffic, accordingly, structuring that home page show on one level, you have pain points. Then beneath that you stipulate bad breath and sensitive teeth. Now you see how this immediately therefore makes the shopping experience more enhanced, a bit more buttery for your customers because we're removing friction. Having this at a forefront of your mind when building a structure is obviously paramount to you having a really strong storefront, and we want the customers to essentially float through the store and they can do this by us kind of holding their hands. Also, I mentioned having different levels on the homepage. We could have a pain point on one level, but we could always have another filter level such as age or product type. And this really depends obviously on your niche, but the key is to essentially have these levels wherever they may be. And you're not strictly narrowed down into one level. You could look to go kind of the demographics such as age, but you could also then go to product type and have two there just to make the whole experience a little bit more battery. Like I said, the ultimate aim. Is for the customer to enjoy that experience.
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