micro is more about this specific AICPA strategies to follow. I mentioned a few of them above, but now let's go into a few more details. One is just focusing on the benefits rather than the features, apple do this.Right. Go look at the video I put up the other day about Apple's latest A-plus page in Amazon, Australia. It just really reinforces the benefits, not the features. Also thinking about the different content types. So I put some great examples of this from storefronts recently in this week's video as well, where we're looking at customer reviews.So building those customer reviews, putting them front and center that you're proud of in your AP. Big thumps up their lifestyles. So putting that product in use essentially. So we're helping the customer future pace to experiencing the benefits and the solution to your product. Infographics is obviously when we're thinking about some of those benefits and we're embedding them with keywords or words within the images.Again, we're using our own fonts for things like this. We're making it personalized, making it specific to your brand, but we're telling them these are some of the benefits of having this and owning this product that you can experience. And we're doing it with hyper little single keywords or multi keywords, rather than relying on a bullet point.Storytelling another overall piece. Why the telling the story of our brand, or we're taking a story about someone owning the product comparison, sharp module as a SCA study, wrong. Great for cross selling. What we can also do is use Amazon's own one. So get those clicks, but there was other examples where you can just talk about other products in your range and you can dedicate a banner to that.Maybe you go, if you don't like this, you may like this for argument's sake. And actually having that within your A-plus. Unboxing also nice. If you've got a nice unboxing experience, it gets people excited about that process. So here's what you're going to be receiving. Here's how you're going to be able to set it up and use it.Here's what day one's going to look like, which then reinforces my next point, which is how to use for explain. First you're going to do this. This works a lot in consumables. Um, so you're going to apply a little bit to your finger. Then you're going to do this. Then you're going to do this, or are you going to make the perfect smoothie by adding it to this, this, this, and you can create a real nice lifestyle shoot for that.
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