Is that because when we get a lot like no, no, no, I want to send it to my website where I can make the extra money right, and it's a continuous battle because we're like, that's fine but what's your long term goal here? Is your long term goal to have okay website sales, or do you want to be ranked on page one for the top five terms for your product on Amazon is that your goal? Well if that's your goal, you need to kind of feed the beast right and work on the premise off. Slowly invest in. We're gonna lose 12% or whatever it happens to be by sending it to Amazon. But we're investing that long term growth, right? Yeah, I think you just have to look at it as a marketing cost. I think people get too hung up on the ACOS, which, within reason, if you have like a 150 or 200% ACOS, you know, that's not really very good. Yeah. I think if you look at it like if you take your emotions out of the situation, which a lot of times, it's a small brand, you're a little bit more emotionally attached in. You're a little bit more careful with that money, cause it was literally coming out of your pocket. But if you like, detach yourself from the situation and say, okay, I'm gonna put this amount of money towards advertising or let's just say marketing, or I want to put this percentage of my revenue back into marketing. If you look at that loss of your margin as more of a marketing cost, which it is. It's maybe indirect. And most people don't see it that way. But it's definitely a marketing cost or a marketing opportunity costing. You know, people should look at it that way, just be like okay, I'm setting aside this, you know, let's just say $1000 from easy math like that is gonna be to, you know, push this product on Amazon. Whether it's, you know, through these chatbots are or a higher ACOS or something. And if it doesn't work, you just learn from it in and get better.
🙋 ➝ Amazon advertising management
📝 ➝ Subscribe to our newsletters