I want to go macro. I don't want to go. So if we think about macro that's, those top level, a plus strategies to follow. So first and foremost, I've got, it gets a little bit mucky here. It was not quite as clean, but high quality images or renders renters should be used if you're in the CPG category, because it has really helped you pop less as appropriate for some other categories, but they really help kind of just level up your quality of your work.If not just high quality images or to do the job great. Um, but you're only as good as your raw materials. And that is something I say to a lot of clients we work with, if you have poor images and you don't have 3d renders, then that's going to have a negative impact on your A-plus quality. Like you're only as good as the materials you're using to build it.So when we built a plus for people in a new beat, so that we've been. Some of the clients has been a little bit harder because they haven't had that content to give us. So you need those raw kind of ingredients. Next is landing page style. Now this is something that I reinforced quite a lot is a personal opinion.And it comes back to creating more of an experience rather than thinking about keywords. I like to think about Amazon A-plus as one big landing page or an opportunity to create a landing page life experience. So what we want to be doing is using. Full width modules only where you've got the shorter follow-up module, which is a little bit narrower, shall we say?And then the, the longer full width module using them together, layering them on top of each other. And utilizing just the background image. So it's just image, image image, rather than the text overlay. They suggest using that and helping them blend together to create that landing page experience. I always recommend as well during the design stage building a plus in a page like that, putting it in a PDF so you can see how it works together rather than treating it as individual images.Okay. And what you can also do with this kind of stretch sheet is you can utilize. Um, multiple modules across different listings. So you can have your Y module and then you can repurpose it over there. So if you are looking to hire someone to help with a plus, for instance, think about it. Not as just a one-time investment, think about it as you're getting a banner, an image, which you can use multiple times over.Okay. Next point on the macro piece is mobile ready? That's a no brainer. I'm not going to reinforce it, but essentially always looking to kind of. How would these images would look on mobile? Otherwise it's just not going to work. I see many people actually saw apple dirt recently put two big chunks of text inside of that big paragraph, quite difficult to read on mobile.Something to be aware of. And the final piece is customizing A-plus for each ease-in. It can be cheaper. It can be easier quicker to essentially mimic the same content over and over again. Make it. Vague, shall we say? And sometimes it does work when we're just doing about your, why that is fine. But as a rule of thumb, all content should be consistent across your assets.Yes. But an A-plus content should be similar, but the specifics, each ACE in wants to be unique. So that could be things. Even child, they send, you can play with the different colors. For instance, if you've got different colors or play with the different flavors, which therefore change the color as well, just to create more of a unique experience, you can also, you reuse modules, which I've made mention before. And when we create them, what we like to essentially do is think about templates. So we use this stylist template, like we do a, an opening banner and then like a bigger one and then a smaller one, then a bigger one, et cetera, et cetera. You're looking to follow some sort of template just so you can rinse and repeat saying, create a system or a mechanism for creating a plan.Final macro piece is avoiding tax space, tap tax text-based modules. Now they're not personalized. They're not on brand. It damages your overall feeling of the A-plus page. Plus, as I mentioned earlier on it, doesn't impact searchability. Those keywords don't matter. So we just don't want them in there. Okay.It's like having someone else's font on your website, you just don't want it. Now that's the micro strategies for a little bit.
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