amazon using machine learning to help with their packaging design, that is pretty much a computer analyzing the products that are going into a box and how to minimize the size of the box and still maximize the protection of the products in that box and going from there. And Amazon has been very successful in transitioning away from boxes and into padded envelopes to save not only just from a sustainability materials point of view, but also they save quite a bit of space and um, it costs less money to ship if they're able to reduce instead of using a box to go with just an an envelope. So amazon has been very successful in using this new technology, machine learning to be able to redesign some of their e commerce shipments.
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