I mean, the reality is I still think that Amazon is a great place to launch a new product and learn because it has the most traffic. It has the most sophisticated tools. You get early feedback with reviews and things like that. But I've been spending a lot of my time launching other marketplaces that are, you know, creating their own self serve ad platforms in the U. S. Instacart is you know, we just launched Instacart in the summer and for C B. G s. That's just especially now with co vid is just been killing it. And so that's been a great place for people thio, um, advertising to show up. It's it's a little bit different because they have feet product needs that come in from the retailers that show up on their sites. Um, like a marketplace. But, you know, getting the distribution helps, um, across some of these marketplaces, for sure. Melissa Burdick: I still think Amazon's the best bet. I think your own D to see site is, um, the easiest. Like the reason why Amazon so great is the barrier to entry is low. You use FB A You can learn. Um, you know, it's a lot less expensive because all the pipe ings and everything is there. Um, so you know, I think I think it does depend on the product type. I think in the fashion cosmetic space, like social commerce, is so important, like tick tock and influencers. And things like that can help you get the boost that you need. Um, but I do think that Amazon's probably right Now you know it's it's low barrier to entry, and it's easy for you to launch and get learnings and be able to refine your product for sure.
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