Across every touch point that we have from the storefront and the listing to your customer service, to your unboxing, it's always, how do we know vocal emotion? And the storefront is no different. We have an option tunity on the store to do this more so than kind of anywhere else in Amazon, because of that flexibility. I mentioned before this ties back to the navigation piece as well, where I set the need to enjoy being on your page. The videos obviously are going to help with this. You can do an excellent job though, with just really good graphics and a compelling story. So you can still work with graphics, save the money on the video. So it's not that kind of a must right there, but obviously it's good. Yeah. Type of customers also discuss this slightly navigator section, but let's go a little bit deeper if we really think about the different customers you have and then create an experience accordingly.
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