signing up is actually this huge intent part where they're already staked into taking an action. And if you can follow up with easy questions that are multiple choice to like figure out what you want to figure out about people you're going to be set and the questions aren't hard, it's related to your category. If you need to narrow down in that category, it's how many do you own or how often do you do that activity? So you know the lifetime value of that potential person And you want to always follow up with what matters most in the product so that you can figure out what values matter to that person related to your brand. And then you end with, when are you looking to purchase? And you might have seen the post today where we just pulled numbers uh, 50 of people like that they want to purchase today. And Ironically not all of them did obviously, but 34 of the conversions of the conversions that use that did come from that group that was ready to purchase today, which tells you two things. One either people randomly from the cold traffic came out and said this product is awesome. I want to have it or they've already been thinking about it and they'll be looking at the category and we can feed them stuff because if you figure out that people are interested in buying like today and they don't, you know who your retargeting immediately and they just told you what they care about in the product.
🙋 ➝ Amazon advertising management
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