I think the best option brands have is um, revenue channel diversification. So no longer solely relying on amazon is the sole source of revenue long term. I mean you don't have to, you know, listen to this podcast and be like, you know, shit, this stuff happening overnight, I've got to start a Shopify store, I've got a sound byproduct into target or same as recent UK or whatever. It's not, it's not necessarily the case, but I think with a long term you have to, or I would recommend that you look at diversifying where your revenue is coming from. Um, there's so many, so many different options that you can have. You know, let's say you sell protein, you can sell that into gyms, you can settle into pharmacies, you know, online e commerce stores, you can sell it into that, you can have your own DTC store. Um, but it really reduces the risk and not only that it will improve or likely improve your amazon ranking because you're going to get more people organically searching for your brand as as well by your brand. You're also going to be able to have your own list or, you know, email list or socials or whatever to direct traffic and we touched on this earlier, but amazon vastly, vastly rates external traffic going to a listing page than you just having a sponsored ad and directing it because if you think about it like the point of view, they went more and more channels they want. So you directing from inside amazon to a, you know, an amazon listing page, that's great, you're spending marketing dollars with us. Fantastic. But external traffic coming in words, you're taking people from off amazon to on amazon. So if you have your own email list and you're you're selling you know we've got an exclusive deal or exclusive launch and what's going on amazon. You can do the same that these flashing lights are doing right. You can artificially accelerate the rate of which we'll get to number one for a certain category. And that's if you if you're looking at from an amazon point of view that is massive benefit to having control of your own data in your own list. I'm sure that you deleted on about this before in terms of having more control over your business. Um But it also provides much more stable revenue if you're having your own D. C. Start site. If you're having you know retailers consistently placed new pos View products. Um Yeah I think I think it just gives another dimension of growth. Yes it's a little bit more to manage, finding and sourcing different retailers and stuff like that. Um But I mean it's not you can grow at your own rate as well in that respect.
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