Now, maybe product a doesn't necessarily solve the customer's problem, but product B might.And this happens quite a lot in the makeup industry, for instance, or cosmetics, or let's say moisturizer, you could have different thicknesses of moisturizer product, a the thing. Or low density moisturizer may perhaps not be exactly the problem solver that they're looking for. But if you are able to showcase your range, we've got a thicker option, which is more suitable for them.And you're doing that and conveying that in a suitable way. I could then transfer that customers. You're still getting the conversion or B could perhaps actually. Solve the problem or another problem that they have as well. So a solves a problem, but B, which you've introduced them to, which is the air moisturizer, as opposed to cheap moisturizer could solve another problem, then thought about customers, always looking for solutions to their problems. Some of those problems, they are aware of some of them, they are not. So some solutions, they already know some, they don't. It's important for us to think about how we can incorporate and work from the customer backwards to understand what other problems they may have and do that within a plus to then obviously cross sell.Additionally, if your, why aligns with that customer, and if you understand their problems or problem, then they can build trust with you.
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