Yeah, everything ties back to conversion rate. And so when we talk about conversion rate we're talking about or your conversion rate, so if I get 100 klicks and I get 10 orders, I've got a 10% conversion rate. And the reason conversion rate is so critical is one. If somebody clicks on my listing and then they purchase, that's a flag to Amazon that my products highly relevant. So as my conversion rate goes up, Amazon says, Okay, this is an even better product. I'm going to rank them higher, organically, and then the other piece to keep in mind is that conversion rate is in its incorporated into the bit algorithms to because conversion rate is a major factor for relevancy. And so when you're trying to win that top placement for advertising, um, it weighs your bit in your relevancy. And so if you have a really high relevancy meaning really high conversion, right, you can actually get that top spot a lot cheaper than your competitors do who've got not as good as a conversion right, and then the final aspect of conversion rate is now. If somebody clicks on my ad and they're more likely to convert into a sale, that also improves my costs. And so you get this huge piece where it is like the core fundamental where you can increase your organic ranking, you can get the better positions for cheaper, and you can get a better return on your ad, all tying back directly into conversion, right? So overall, I would say it is the key metric to watch, and everything else is dependent on that.
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