the reason for that is it's just moving wealth, um, thousands of different hands and many businesses into Very few . And in the face of it, you see the kind of the articles in the paper. You see articles on LinkedIn, where people are going, I was made a millionaire and aggregates bought me out. You know what? That's fantastic. That's great news for that one individual or those hundreds of individuals that the lies were thrashed perch and all these other companies that are going and buying that's great news for them, but there's a bigger picture. I think here. There's a reason why a lot of people don't like Amazon owned brand labels. Okay. Amazon or inquiry powerful. They've got, um, obviously monstrous resource behind them with wealth, with, um, with the team, with that data that they own, that when they create a brand, ultimately it's quickly going to become a better. Um, because I can get the best prices I can get the best promotions they can be most aggressive. Then it was sending in that category is going to have a bit of a challenge. We've seen that across the whole range of different products. They now, um, they now sell it and they'll continue to sell it. And that upsets people because it's just moving well from those small businesses. As family run businesses from their hands into Amazon's hands for football gain, really, um, which I don't necessarily agree with. I don't think that's great. Um, which is why I want a guy came up with that shop.
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