a number of large, um, Chinese sellers are blowing up all these brands. Um, Amazon are allowing these Chinese sellers to blow up loads of these brands, driving a lot of fake reviews, scandals, and a lot of these brands that are coming out. Aren't actually proper brands that kind of fake brands in my opinion, and they don't have website. So I think there's a big followup. Now, a lot of customers leaving Amazon and checking out to see if they do have a website then going back. Now, what we want is a really strong website, obviously, but we want a really strong storefront. So they're very parallel and they look the same and that where we can essentially different.
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