So if I'm looking at place EG European brand or us brand, and we know that there are a lot of, within a lot of verticals within the consumer electronics space, particularly on Amazon, there are a lot of Chinese brands that are coming in at a lower, lower price point in order to attract that. Price sensitive consumer.Well, if I'm, if I'm that, that larger brand, I can either drop my price, which I'm not willing to do, or I can develop a refurbish proposition. I can just. That cost that we just talked about by paying it to the retailer, to destroy the product. And actually I can give consumers that would not have been willing to pay the extra in order to buy my product in new, a chance to experience what a premium product feels like.And once they've had that experience, if I have an ecosystem with, let's say I have an app to support the product. So let's say it's an audio product. Um, The remake a system. They can see all the benefits they get that they wouldn't have with this cheaper equivalent. And ultimately then you open the door to a complete upsale.Hey this customer, you now try to EG Sony product and guess what? You can buy the brand new one when you, when you, uh, when you want to upgrade that product or whether you're, when you want to give that to a family member and buy the new version, and maybe they buy it on deal. Maybe they don't.I love that point. Sorry to interject, but I really liked it because one of the big questions I've asked at the last 50 or so episodes is. What do people feel is the biggest threat to a brand selling an Amazon? A lot of the answers are either Amazon, themselves, or, or Chinese manufacturers or sellers coming on.So as a hard line seller who properly fears Chinese brands, the moment. This is a great way to still protect your brand and, and offer an alternative to that price sensitive consumer. And I love the way that you're kind of hooking them into your ecosystem as well there and thinking. I'm getting someone to adopt me in my brand and our brand and our values and bringing them in, um, and making that product part of their, their life and whether that means that they make a shift from X, Y, Z, you know, apple headphones to refer Bisht, Samsung wants, or it's a, the brand.
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