Yeah. So from day one, you're really trying to achieve two different things. So one is you're trying to build up that sales history, that relevancy and that social proof. And then the other thing that you're trying to do with advertising is start discovering other search term or keywords that you can use in your long term campaigns. So from the ranking aspects, what we want to do is we want to get aggressive on those very high relevance, see keywords and search terms that, you know you shooting for overtime so we can do this through manual campaigns using high, top of search. Essentially, we want to hit all the high converting ads, and really, you're just trying to throw those initial flights Amazon saying My product works, It converts, it's relevant. It's good. And look, I have these great reviews from people, and people are buying it at that point. Once you get that product established. Now you can really use the other side of the funnel, which is trying to get all these keywords that have converted and you've discovered. Now start moving those downstream. At that point, you can start to transition from this very aggressive ranking. Sales focus campaigns back down to more of an A cost profitability focus campaign over time. So, really, it's establishing that initial relevancy giving all those right flakes to Amazon. And then at that point now, we can take more of a longer term perspective with a sustainable business.
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