Which is indeed more profitable, factoring in:
✅ 30% increase in organic sales
✅ 700% increase in NTB customers
✅ 50% increase in page views
Strategies we implemented:
These are part of our best practices that we ensure on each account
✔️ Spanish keyword-based campaigns
We harvested Spanish keywords and created specific language campaigns to target the community.
✔️ Product-focused campaigns
We created separate campaigns based on their conversion, search volumes, CLV, etc.
✔️ Defensive and Offensive targeting
We created specific campaigns targeting competitors (Offensive) & defended our ads via defensive campaigns.
✔️ ROAS based dynamic bidding
We utilized ROAS based bidding strategy to convert more on top of the incoming traffic.
✔️ Budget rules
We leveraged the recently launched Budget rules feature to automate budget increments based on performance or schedule. It really helps manage budgets more efficiently.
✔️ Proper Campaign Structure
Campaigns split by targeting, match type and target density.
✔️ Top of Search (TOS) placements
We optimized for TOS placements to maximize exposure on these placements since the conversion is higher.
✔️ Identified and minized wasted spend
We made sure there are no wasted spend spend by regularly monitoring targets, search terms and matched products (product-targeting)
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