We took this product's ranking from 63,445 to 116 in just 60 days!

We started out by improving the listing, then combined with sponsored ads to achieve these results.

When it comes to ranking, listing needs to be optimized for maximum conversion, else your sponsored ads efforts could go wasted.

➡️ So, we first implemented strategies for the lisitng.
 

✔️ Product analysis
We performed a thorough product analysis to identify any misses, such as important keywords, images, readable content, etc. and fixed them.

✔️ Price action
We ensured the product has competitive price at first.

✔️ Buybox and Inventory

We also ensure the product has enough inventory for next 2 months as going out of stock in middle of the month negatively affects the ranking.

 

✔️ Appealing Content

A+ content, easy to read title with main keywords and features, clear description and bullet points, images, etc. are some of the best pratices to ensure quality content that converts more.


➡️ We then leveraged Sponsored Ads and optimized them with the below strategies:
 

✔️ Keyword-focused campaigns 
Based on search volume and relevance, we created keywords lists and set up campaigns to target them and build up traffic. For ranking, we chose highly relevant keywords with exact match targeting.


✔️ Product-focused campaigns 
We set up separate campaigns for individual products, which are further split by,
 - Targeting levels (from related to highly relevant)
 - Match types (Broad and/or Broad modifier, Phrase and Exact)
 - Focusing on SKU-specific campaigns & spend caps on lower profitable SKUs
 

✔️ Defensive Strategy
We set up defensive campaigns to prevent those placements on the page being captured by competitor products. This strategy helps improve conversion, and allows showcasing brand portfolio (cross-promotion). Higher conversion helps the ranking algorithm.
 

✔️ Placement bidding
We focused on bidding higher for Top of Search placements as they have higher conversion and visibility.

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