Top of search impression share is a new metric available on the advertising console UI. It helps understand how effective your campaign is at driving top-of-search impressions. [Learn more].
The advertising console has got a new "Opportunities" tab. It offers recommendations (budget change, bid change...) based on data up to 48 hours old, and also suggests related articles. You can simply apply these recommendations through the 'Apply recommendation' option available. [Learn more].
Get headline suggestions for your sponsored brands creative. The campaign builder UI now suggests headlines for the SB ad creatives. These suggestions are based on target ASINs in the campaign and their top impression keywords.
New bid strategy for SD campaigns - Optimize for viewable impressions. Enabling this option will serve relevant ads to relevant audiences for maximum reach, while optimizing against frequency to help drive post-view engagement. [Learn more].
Check "Viewable Impression" and "VCPM" for SD campaigns. These news metrics are available for your SD campaigns "optimized for viewable impressions". Viewable Impression are the number of impressions shoppers viewed as per the MRC viewability standard (50% ad viewable for at least 1 second). While VCPM is the average amount paid for 1000 viewable impressions, calculated as total spend divided by the number of viewable impressions (in thousands).
Creative assets now available in EU. Launched earlier in Amazon US, creative assets is a centralized location (within the advertising console) to upload, store and organize files for use/re-use across advertising campaigns, and by different users. The option to upload video is not available yet.
Custom image option available on SD ad creatives. It comes as an alternate option to adding logo and headline, and allows adding custom images/photos (incl. lifestyle photos). [Learn more].
Listing recommendations available for advertised ASINs. These recommendations are customized and available (if applicable) for each advertised product inside your ad campaigns.
Defensive ad strategy can improve your product conversion. We tried defensive ad strategy on multiple products and measured the impact on their session-to-order conversion (paid + organic) and saw an increase from 4 to 10%. [Learn more].
Out of Stock can impact ROI on your other advertised products. The sales reported on an advertised SKU is not necessarily the sale on it. If a customer clicked on its ad but chose another, that sale still gets attributed to it. Referred to as "7 Day Other ASIN/SKU Sales", the detail is available within the "Advertised product" report. This is the reason we found for a 20% drop in conversion recently. [Learn more].
We identified 20k of wasted spend with our last Amazon audit. Get yours for free here.